- Who are you?
I'm Neil Grunshaw.
- What do you do?
I'm a motion designer, animator, illustrator and director, I'm also a visiting lecturer at the National Film and Television School.
- How long have you been doing it?
Since 2003. First at Addiction (RIP), then 10 years of freelancing, then 2 years full time (Head of Motion at D&P), then set up my own studio.
- What areas have you worked in?
As you can see from my site, I've worked across a broad range of areas: film and TV title sequences, TV commercials, channel branding, digital, DOOH, experiential, live events, corporate comms, museum exhibits, installations and retail design.
- What's your favourite sort of work
I particularly enjoy character design and animation, and enormous site-specific video installations can be a lot of fun.
- What's with all the site specific stuff?
After freelancing at Dalziel and Pow on the Primark Berlin project, they offered me a job heading up their motion design department. During that time my team and I worked on a series of awesome site-specific projects for Primark, Jaguar Land Rover, Vitra, Mamas and Papas and O2. I left D&P in late 2016 to set up my own studio.
- What's your studio called?
Silver Machine Studios. We’ve worked with clients such as SPYSCAPE, Pratt & Whitney, Framestore, Yorkshire Clydesdale Banking Group, The Crown Estate, Inchcape, and Land Securities.
- What do Silver Machine do?
2D and 3D animation production
Creative and technical consultation on experiential, interactive and
- How can I work with you ?
What's your process?
It starts with defining the brief and the budget. Then comes the script. If you don't have one, we can help you write one.
Then we work up the look and feel using mood boards and style frames. Does it need music, sound design or a voice over? We can sort that. Once that's all agreed, we produce storyboards and animatics.
After these have the green light, we get stuck in to the animation. When you're happy with that, we deliver. Simple.
- You seem to like cycling. How much do you like it?
I really, really like it. Loads. If you're a cycling brand/team/broadcaster looking for animated content then get in touch, I'll do you a deal.