PRIMARK MADRID

A 360-degree permanent video installation at Primark's Spanish flagship in Madrid.

11 huge transparent LED screens working in sync to wrap content around a 4 story art deco atrium space. Taking the project from conception to delivery, it's not an exaggeration to describe this project as 'IMMENSE'. 

We created 45 mins of immersive motion graphics and live action content featuring (amongst other things) showers of rose petals, giant origami cities, laser ribbons, hundreds of balloons and shoals of swimming children to keep shoppers thrilled and engaged. 

Produced at Dalziel & Pow

Motion Graphics/Technical Lead: Neil Grunshaw
Creative Leads: Neil Grunshaw, Jamie Davies, Ela Boyd
Animators: Chris Stoneman, Ryan Brotherston, Sept Putra
Live Action: Squire
Sound Design: Wave
AV Engineers: Technomedia