CHINA DIALOGUE
SUSTAINABLE PALM OIL: OUR CHOICE, OUR VOICE

We love working with charities and nonprofits so were very excited when China Dialogue asked us to make a film to help them present survey results taken in India. The survey asked Indian consumers about their attitudes and opinions on sustainable palm oil.

We developed the illustration style to be vibrant and full of texture, inspired by India itself. We needed to show people, but there wasn’t a huge amount of time. We met this challenge by coming up with a simple but striking array of character to humanise the hard-hitting stats - the people behind the numbers. Seamless transitions keeps the interest up, and bold typography ensure the stats are as clear as possible. Sound design was added by regular collaborator Nicholas Rowe.