BIG-SCREEN CONTENT FOR A BLOCKBUSTER THEME PARK

 

LIONSGATE ENTERTAINMENT WORLD

Lionsgate Entertainment World is an indoor theme park in Zhuhai, China. We were approached by Framestore and Thinkwell Group to act as technical consultants and to create a wealth of bespoke content inspired by Lionsgate IP used throughout the park. Designed to compliment the rides, the work had to capture the essence of 6 Lionsgate properties to help immerse visitors into the Lionsgate universe.

The content was designed to be used in several areas with very different specs. The centerpiece is the "Media Chandelier", a huge 8-screen curved LED array covering 4 floors - a breathtaking architectural installation. We also made content for a 11800x1920 super-widescreen and a set of wraparound LED columns in the ticketing area.

It was a challenging technical delivery, with the chandelier screens needing to operate as a single canvas at 60fps and the super-widescreen needing 11 different movies per deliverable. The total number of movies needed for the final delivery - 140!

The park opened in August 2019 to great acclaim.

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