MOTION BRANDING AND CHARACTER DESIGN FOR A REAL-TIME TRANSPORT APP
RUMBO
Transport data technology company WhereIsMyTransport got in touch with a super-fun brief - set the motion style of their ‘Rumbo’ brand and design animated avatars for their app, Rumbo. Rumbo is a real-time transport app helping the commuters of Mexico City navigate the myriad transport options quickly and easily.
We created a logo animation, a loading loop featuring iconic vehicles of Mexico City and 3 animated avatars based on Mexico’s favorite animals: the axolotl, the ocelot and the xolo. These were delivered as LottieFiles - lightweight .json files wiich are infinitely scaleable and easy to program into interactions both in-app and on the Rumbo site.
The animation style was rolled out across all Rumbo marketing including social content and promo videos. The characters were very popular, even ending up on stickers, posters and billboards in CDMX.
“Working with Silver Machine was a joy. The team were fantastic to collaborate with, and were able to interpret the existing brand and bring real creativity, character, and charm to the animations.”
— Jonty Sharples, Head of Design, WhereIsMyTransport